UNITED NATIONS PLAZA DENTAL
PRIVACY POLICY
Effective Date: 4/23/2025 Last Updated:6/25/2025
1. INTRODUCTION
United Nations Plaza Dental ("we," "us," "our," or "Practice") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our dental practice, including through our SMS messaging services, website, and in-person visits.
This Privacy Policy applies to all information collected by United Nations Plaza Dental through any means, including our SMS communication program, website, mobile applications, telephone calls, and in-person interactions.
2. INFORMATION WE COLLECT
2.1 Personal Information
We may collect the following types of personal information:
Contact Information:
Full name
Home address, billing address, and mailing address
Phone numbers (mobile, home, work)
Email addresses
Emergency contact information
Demographic Information:
Date of birth
Gender
Preferred language
Occupation (when relevant to dental care)
Health Information:
Dental and medical history
Treatment records and notes
X-rays and diagnostic images
Insurance information
Prescription and medication records
Allergies and medical conditions
Financial Information:
Insurance policy details
Payment information (credit card, bank account details)
Billing and payment history
Financial assistance applications
2.2 SMS Communication Information
When you opt-in to our SMS program, we collect:
Mobile phone number
Carrier information
Opt-in date and time
Message delivery confirmations
Response data (replies to our messages)
Opt-out requests and dates
2.3 Website and Digital Information
IP address and device identifiers
Browser type and version
Pages visited and time spent
Cookies and similar tracking technologies
Online appointment requests and form submissions
2.4 Automatically Collected Information
Appointment attendance and scheduling patterns
Communication preferences
Service usage patterns
Technical information about devices used to access our services
3. HOW WE COLLECT INFORMATION
We collect information through various methods:
Direct Collection:
Patient intake forms and registration
SMS opt-in forms and confirmations
Phone calls and in-person conversations
Online forms and appointment scheduling
Insurance verification processes
Automatic Collection:
Website cookies and analytics
SMS delivery and interaction tracking
Electronic health record systems
Payment processing systems
Third-Party Sources:
Insurance companies and clearinghouses
Healthcare providers and specialists
Pharmacies and laboratories
Credit reporting agencies (when applicable)
4. HOW WE USE YOUR INFORMATION
4.1 Primary Purposes
We use your information for the following primary purposes:
Healthcare Services:
Providing dental care and treatment
Managing appointments and scheduling
Maintaining medical records
Coordinating care with other healthcare providers
Emergency care communications
SMS Communications:
Sending appointment reminders and confirmations
Providing treatment follow-up instructions
Sharing oral health education and tips
Notifying about practice updates and closures
Delivering promotional offers and special services
Conducting patient satisfaction surveys
Administrative Functions:
Processing payments and insurance claims
Managing patient accounts
Complying with legal and regulatory requirements
Quality assurance and improvement
Staff training and education
4.2 Secondary Purposes
With appropriate consent, we may use information for:
Marketing and promotional communications
Practice improvement and research
Community health education programs
Professional training and education (de-identified data)
5. INFORMATION SHARING AND DISCLOSURE
5.1 Healthcare Operations
We may share your information with:
Healthcare Providers:
Referring dentists and specialists
Dental laboratories and imaging centers
Emergency care providers
Insurance companies and clearinghouses
Business Associates:
Practice management software providers
Billing and collection services
IT support and cloud storage providers
SMS messaging platform providers
Legal and professional advisors
5.2 Legal Requirements
We may disclose information when required by:
Federal, state, or local laws
Court orders or subpoenas
Public health authorities
Law enforcement agencies
Regulatory and licensing bodies
5.3 SMS-Specific Sharing
For our SMS program:
We share your mobile number with our SMS service provider
Carriers may have access to message content for delivery
We do not sell or rent your mobile number to third parties
Aggregated, non-personal data may be shared for analytics
6. DATA SECURITY AND PROTECTION
6.1 Security Measures
We implement comprehensive security measures including:
Technical Safeguards:
Encryption of data in transit and at rest
Secure servers and network infrastructure
Multi-factor authentication systems
Regular security updates and patches
Intrusion detection and prevention systems
Administrative Safeguards:
Employee privacy training and confidentiality agreements
Access controls and user permissions
Regular security risk assessments
Incident response procedures
Business associate agreements
Physical Safeguards:
Secure facilities with controlled access
Locked filing cabinets and storage areas
Computer screen privacy measures
Secure disposal of physical records
6.2 Data Retention
We retain information as follows:
Medical records: As required by state law (typically 7-10 years)
SMS communications: Up to 2 years for operational purposes
Financial records: 7 years for tax and audit purposes
Website analytics: Up to 2 years
7. YOUR PRIVACY RIGHTS
7.1 HIPAA Rights (for health information)
If you are a patient, you have the right to:
Access and obtain copies of your medical records
Request amendments to incorrect information
Request restrictions on use and disclosure
Request alternative communication methods
File complaints about privacy practices
Receive a Notice of Privacy Practices
7.2 SMS Communication Rights
For SMS communications, you have the right to:
Opt-out at any time by texting "STOP"
Request help by texting "HELP"
Update your mobile phone number
Access records of messages sent to you
7.3 General Privacy Rights
You may also:
Request information about data collection and use
Correct inaccurate personal information
Request deletion of certain non-medical information
Opt-out of marketing communications
Request portable copies of your data
8. COOKIES AND WEBSITE TRACKING
8.1 Types of Cookies
Our website uses:
Essential cookies: Required for website functionality
Analytics cookies: To understand website usage patterns
Marketing cookies: For targeted advertising (with consent)
Preference cookies: To remember your settings
8.2 Cookie Management
You can control cookies through:
Browser settings and preferences
Opt-out tools on our website
Third-party opt-out services
Mobile device privacy settings
9. THIRD-PARTY SERVICES
We work with third-party service providers who may have access to your information:
SMS Service Providers:
[SMS Platform Name] for message delivery and management
Carrier networks for message transmission
Healthcare Technology:
Electronic health record systems
Practice management software
Telehealth platforms
Business Services:
Payment processors
Cloud storage providers
Analytics and marketing platforms
All third-party providers are required to maintain appropriate privacy and security protections through written agreements.
10. CHILDREN'S PRIVACY
We do not knowingly collect personal information from children under 13 without parental consent. For minors aged 13-17, we require parental or guardian consent for SMS communications and other non-medical communications.
Parents and guardians have the right to:
Review their child's information
Request corrections or deletions
Opt their child out of communications
Access records of data collection
11. STATE-SPECIFIC PRIVACY RIGHTS
11.1 California Residents (CCPA/CPRA)
California residents have additional rights including:
Right to know what personal information is collected
Right to delete personal information
Right to opt-out of sale of personal information
Right to non-discrimination for exercising privacy rights
11.2 Other State Laws
We comply with applicable state privacy laws including those in Texas, Illinois, Virginia, and other jurisdictions where we provide services.
12. INTERNATIONAL CONSIDERATIONS
If you are located outside the United States:
Your information may be transferred to and processed in the US
We provide appropriate safeguards for international transfers
You may have additional rights under local privacy laws
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect:
Changes in our practices or services
New legal requirements
Technology updates
Patient feedback and requests
Notification of Changes:
Updated policies will be posted on our website
Material changes will be communicated via SMS (if opted-in)
Email notifications for significant changes
Posted notices in our office
14. CONTACT INFORMATION
14.1 Privacy Questions and Requests
For privacy-related questions or requests:
United Nations Plaza Dental Privacy Officer: Nolan Krinick Address: 919 second ave Phone: 914 491 5142 Email: [email protected] Website: unitednationsplazadental.com
14.2 SMS-Specific Inquiries
For SMS program questions:
Text "HELP" to 914 491 5142
Call (212) 949-6105
14.3 Filing Complaints
You may file privacy complaints with:
Our Privacy Officer (contact information above)
U.S. Department of Health and Human Services
Your state's Attorney General office
Your state dental board
15. EFFECTIVE DATE AND ACKNOWLEDGMENT
This Privacy Policy is effective as of 6/24/2025. By continuing to receive our services or SMS communications, you acknowledge that you have read and understand this Privacy Policy.
For questions about this Privacy Policy or to exercise your privacy rights, please contact us using the information provided above.