Privacy Policy for

Last Updated 6/24/2025

UNITED NATIONS PLAZA DENTAL

PRIVACY POLICY

Effective Date: 4/23/2025 Last Updated:6/25/2025

1. INTRODUCTION

United Nations Plaza Dental ("we," "us," "our," or "Practice") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our dental practice, including through our SMS messaging services, website, and in-person visits.

This Privacy Policy applies to all information collected by United Nations Plaza Dental through any means, including our SMS communication program, website, mobile applications, telephone calls, and in-person interactions.

2. INFORMATION WE COLLECT

2.1 Personal Information

We may collect the following types of personal information:

Contact Information:

Full name

Home address, billing address, and mailing address

Phone numbers (mobile, home, work)

Email addresses

Emergency contact information

Demographic Information:

Date of birth

Gender

Preferred language

Occupation (when relevant to dental care)

Health Information:

Dental and medical history

Treatment records and notes

X-rays and diagnostic images

Insurance information

Prescription and medication records

Allergies and medical conditions

Financial Information:

Insurance policy details

Payment information (credit card, bank account details)

Billing and payment history

Financial assistance applications

2.2 SMS Communication Information

When you opt-in to our SMS program, we collect:

Mobile phone number

Carrier information

Opt-in date and time

Message delivery confirmations

Response data (replies to our messages)

Opt-out requests and dates

2.3 Website and Digital Information

IP address and device identifiers

Browser type and version

Pages visited and time spent

Cookies and similar tracking technologies

Online appointment requests and form submissions

2.4 Automatically Collected Information

Appointment attendance and scheduling patterns

Communication preferences

Service usage patterns

Technical information about devices used to access our services

3. HOW WE COLLECT INFORMATION

We collect information through various methods:

Direct Collection:

Patient intake forms and registration

SMS opt-in forms and confirmations

Phone calls and in-person conversations

Online forms and appointment scheduling

Insurance verification processes

Automatic Collection:

Website cookies and analytics

SMS delivery and interaction tracking

Electronic health record systems

Payment processing systems

Third-Party Sources:

Insurance companies and clearinghouses

Healthcare providers and specialists

Pharmacies and laboratories

Credit reporting agencies (when applicable)

4. HOW WE USE YOUR INFORMATION

4.1 Primary Purposes

We use your information for the following primary purposes:

Healthcare Services:

Providing dental care and treatment

Managing appointments and scheduling

Maintaining medical records

Coordinating care with other healthcare providers

Emergency care communications

SMS Communications:

Sending appointment reminders and confirmations

Providing treatment follow-up instructions

Sharing oral health education and tips

Notifying about practice updates and closures

Delivering promotional offers and special services

Conducting patient satisfaction surveys

Administrative Functions:

Processing payments and insurance claims

Managing patient accounts

Complying with legal and regulatory requirements

Quality assurance and improvement

Staff training and education

4.2 Secondary Purposes

With appropriate consent, we may use information for:

Marketing and promotional communications

Practice improvement and research

Community health education programs

Professional training and education (de-identified data)

5. INFORMATION SHARING AND DISCLOSURE

5.1 Healthcare Operations

We may share your information with:

Healthcare Providers:

Referring dentists and specialists

Dental laboratories and imaging centers

Emergency care providers

Insurance companies and clearinghouses

Business Associates:

Practice management software providers

Billing and collection services

IT support and cloud storage providers

SMS messaging platform providers

Legal and professional advisors

5.2 Legal Requirements

We may disclose information when required by:

Federal, state, or local laws

Court orders or subpoenas

Public health authorities

Law enforcement agencies

Regulatory and licensing bodies

5.3 SMS-Specific Sharing

For our SMS program:

We share your mobile number with our SMS service provider

Carriers may have access to message content for delivery

We do not sell or rent your mobile number to third parties

Aggregated, non-personal data may be shared for analytics

6. DATA SECURITY AND PROTECTION

6.1 Security Measures

We implement comprehensive security measures including:

Technical Safeguards:

Encryption of data in transit and at rest

Secure servers and network infrastructure

Multi-factor authentication systems

Regular security updates and patches

Intrusion detection and prevention systems

Administrative Safeguards:

Employee privacy training and confidentiality agreements

Access controls and user permissions

Regular security risk assessments

Incident response procedures

Business associate agreements

Physical Safeguards:

Secure facilities with controlled access

Locked filing cabinets and storage areas

Computer screen privacy measures

Secure disposal of physical records

6.2 Data Retention

We retain information as follows:

Medical records: As required by state law (typically 7-10 years)

SMS communications: Up to 2 years for operational purposes

Financial records: 7 years for tax and audit purposes

Website analytics: Up to 2 years

7. YOUR PRIVACY RIGHTS

7.1 HIPAA Rights (for health information)

If you are a patient, you have the right to:

Access and obtain copies of your medical records

Request amendments to incorrect information

Request restrictions on use and disclosure

Request alternative communication methods

File complaints about privacy practices

Receive a Notice of Privacy Practices

7.2 SMS Communication Rights

For SMS communications, you have the right to:

Opt-out at any time by texting "STOP"

Request help by texting "HELP"

Update your mobile phone number

Access records of messages sent to you

7.3 General Privacy Rights

You may also:

Request information about data collection and use

Correct inaccurate personal information

Request deletion of certain non-medical information

Opt-out of marketing communications

Request portable copies of your data

8. COOKIES AND WEBSITE TRACKING

8.1 Types of Cookies

Our website uses:

Essential cookies: Required for website functionality

Analytics cookies: To understand website usage patterns

Marketing cookies: For targeted advertising (with consent)

Preference cookies: To remember your settings

8.2 Cookie Management

You can control cookies through:

Browser settings and preferences

Opt-out tools on our website

Third-party opt-out services

Mobile device privacy settings

9. THIRD-PARTY SERVICES

We work with third-party service providers who may have access to your information:

SMS Service Providers:

[SMS Platform Name] for message delivery and management

Carrier networks for message transmission

Healthcare Technology:

Electronic health record systems

Practice management software

Telehealth platforms

Business Services:

Payment processors

Cloud storage providers

Analytics and marketing platforms

All third-party providers are required to maintain appropriate privacy and security protections through written agreements.

10. CHILDREN'S PRIVACY

We do not knowingly collect personal information from children under 13 without parental consent. For minors aged 13-17, we require parental or guardian consent for SMS communications and other non-medical communications.

Parents and guardians have the right to:

Review their child's information

Request corrections or deletions

Opt their child out of communications

Access records of data collection

11. STATE-SPECIFIC PRIVACY RIGHTS

11.1 California Residents (CCPA/CPRA)

California residents have additional rights including:

Right to know what personal information is collected

Right to delete personal information

Right to opt-out of sale of personal information

Right to non-discrimination for exercising privacy rights

11.2 Other State Laws

We comply with applicable state privacy laws including those in Texas, Illinois, Virginia, and other jurisdictions where we provide services.

12. INTERNATIONAL CONSIDERATIONS

If you are located outside the United States:

Your information may be transferred to and processed in the US

We provide appropriate safeguards for international transfers

You may have additional rights under local privacy laws

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect:

Changes in our practices or services

New legal requirements

Technology updates

Patient feedback and requests

Notification of Changes:

Updated policies will be posted on our website

Material changes will be communicated via SMS (if opted-in)

Email notifications for significant changes

Posted notices in our office

14. CONTACT INFORMATION

14.1 Privacy Questions and Requests

For privacy-related questions or requests:

United Nations Plaza Dental Privacy Officer: Nolan Krinick Address: 919 second ave Phone: 914 491 5142 Email: [email protected] Website: unitednationsplazadental.com

14.2 SMS-Specific Inquiries

For SMS program questions:

Text "HELP" to 914 491 5142

Call (212) 949-6105

Email : [email protected]

14.3 Filing Complaints

You may file privacy complaints with:

Our Privacy Officer (contact information above)

U.S. Department of Health and Human Services

Your state's Attorney General office

Your state dental board

15. EFFECTIVE DATE AND ACKNOWLEDGMENT

This Privacy Policy is effective as of 6/24/2025. By continuing to receive our services or SMS communications, you acknowledge that you have read and understand this Privacy Policy.


For questions about this Privacy Policy or to exercise your privacy rights, please contact us using the information provided above.